Book Author of CACAOSOURCE
Certified Chocolate Taster
Board Member & Grand Jury at Academy of Chocolate and Awards
Chocolate Judge at International Chocolate Awards
Judge at Great Taste Awards UK
TV Guest Host | Marketing & Branding Consultant | Freelance Writer
Guest Speaker at various University programs
Featured in TVB, ViuTV, South China Morning Post, POST Magazine, Travel+Leisure Magazine, Echelon Magazine, ToucanBox Magazine and more...
Based in London
Cherrie is a Branding & Marketing professional in the chocolate & confectionery industry for 14 continuous years. After spending a decade working for several international artisan chocolate brands, Cherrie made a brave career and life changing decision in 2016: A one-‐way ticket to London, so to continue her chocolate journey in the UK and Europe.
Born and raised in Hong Kong, Cherrie started at VERO Chocolates as Marketing, PR & Event Manager in 2009, Cherrie began her career journey in the fine chocolate industry. She was then appointed as Marketing & PR Director for Celebrity Chef & Chocolate Master Jeffery Koo, as well as managing for all branding, marketing & event activities of his chocolate cafes, shops & chocolate school.
Before moving to London, she was the Corporate Sales, Marketing & PR Manager at the world-famous renowned macaron & chocolate brand Pierre Hermé Paris, to manage branding & business activities in Hong Kong for The World Best Pastry Chef, Monsieur Pierre Hermé. Cherrie is currently based in London and managing business development and corporate marketing projects for British royal family's long-loved luxury brand Fortnum & Mason.
After a decade in the chocolate industry, Cherrie hosted many chocolate tasting and pairing events for media and corporate guests. She has frequently featured on TV both locally and nationally, in magazines across Asia, and is frequently invited as a Guest Speaker in chocolate and business seminars to share her passion and love towards chocolate throughout the journey.
Thanks to all valuable opportunities working closely with very talented award-winning chocolatiers and pastry chefs around the world, Cherrie has the privilege to learn closely with them and experiment all fantastic chocolate & patisserie creations before its official launch.
Years of tasting have trained up her palate to be sensitive and critical for defining chocolate’s profile, tasting notes, its quality and flavour combinations.
Her enthusiasm and dedication towards chocolate has been constantly enriching her visions and widening her network across the globe. In 2016, Cherrie has completed Chocolate Tasting Course at International Institute of Chocolate and Cacao Tasting (IICCT), and currently in progress of on-boarding to a Tea Sommelier qualification course at UK Tea Academy in 2023.
“Tasting chocolate is like a magic bringing out everyone’s one true self from their young heart. It always brings smiles, pure joy, happiness and a lot of memories. It perfectly suits almost every occasion in your life and your emotional needs.
It’s my joy everyday, and I hope it’s yours too!”
– Cherrie Lo